01
For the fitness user
- Too many apps. Always second-guessing: “Is this the best one?”
- Nothing ever sticks, so they start over again and again.
- Their body, goals and life keep changing. No app can keep up.
Investment opportunity September 2026
Fitness that
finds you.
The world’s trusted trainers.
Intelligent personalisation.
One platform that grows with you.
Explore the opportunity Independent experts. Limitless potential.
01The problem
Digital fitness
is booming.
Thousands of apps. Millions of workouts. An entire creator economy built around fitness content.
More choice than ever.
More access than ever.
More content hasn’t solved the problem.
It’s become the problem.
02
For the fitness creator
- Professional coaches lose visibility to influencer content.
- Over half a million fitness creators on YouTube and Instagram. Only 1.6% have made it; the rest are buried, underpaid and burning out.
- They manage tech, run ads and handle support, while making content.
Users churn. Creators burn out.No one builds lasting fitness habits.
02The solution
Wellcast.
Built for this moment.
Not another fitness app. A video workout platform combining trusted trainers with AI that hyper-personalises to every individual, and adapts as they change.
One subscription.
Everything that fits you.
One app, with everything curated so you always know what to do next. Unlimited workouts and limitless variety.
Intelligence that
gets to know you.
AI-powered recommendations that understand your goals, preferences and progress, and get smarter every time you train.
The world’s independent
fitness experts.
Credible trainers, relevant content and the freedom to find what is right for you as your body and life change.
For fitness users
Personalisation in practice.
For fitness creators
Your brand. Your content.
Your business.
Free to join. Everything to gain.
Just coach. We handle the tech, marketing and support.
Entirely yours.
A fully branded profile: your colours, imagery, content and IP. Bring your existing content and make it earn. Upload workouts, build programmes and promote personal training, events, retreats and socials.
One home for your business.
Content, analytics, performance and earnings in one place. Access Wellcast trend data to stay ahead of what’s next. When users join your programme, your content owns their homepage.
Relevance over follower count.
Fair, risk-free monetisation, driven by relevance and engagement. Alongside credible, independent coaches, you’re always new to someone who needs exactly what you do.
03The ecosystem
It’s time for
the third ecosystem.
Digital fitness content lives in two imperfect worlds. Wellcast brings choice, credibility and personalisation together.
Closed.
Limited content.
- Subscription model.
- A walled garden without an open creator economy.
Open.
Generic content.
- Ad-funded models favour clickbait over expertise.
- Poor creator monetisation and fitness user experience.
Open. Specialised.
Trusted.
- Credible creators and AI recommendations that grow more personal.
- Fair monetisation. Creators win. Users benefit.
04Market opportunity
A growing market.
A defining moment.
Rising health awareness, AI personalisation and the creator economy are converging.
Global fitness app market
$35.4bn
Projected market size by 2030.
20%Projected CAGR
$11.8bnMarket size in 2024
From $9.8bn in 2023. Market estimates and projections as presented in the September 2026 deck.
Why we winConsolidation.
Consolidation.
Personalisation.
Music has Spotify. Video has Netflix. Travel has Booking.com. Gyms have ClassPass. Consumer industries consolidate around go-to platforms.
Digital fitness consolidation isn’t a question of if, but when. Wellcast is solving the last-mile problem of the digital fitness boom, and winning through hyper-personalisation.
Platform precedents
Illustrative platform valuations reproduced from the investment deck; these are not live valuations.
| Platform | Industry | Deck valuation |
|---|---|---|
| Spotify | Music streaming | $52bn |
| Netflix | Video content | $240bn |
| Booking.com | Travel | $156bn |
| Uber | Rides | $95bn |
| Amazon | Retail | $1.7tn |
| Rightmove | UK property | $6bn |
| ClassPass | Fitness, physical | $1bn |
05Traction
Built. Validated.
Ready for what’s next.
A validated opportunity, committed fitness creators and a nearly complete MVP, ready for controlled testing and early user onboarding.
iOS + AndroidConsumer apps built
10+Creators onboarding for beta
120Initial testers on the waitlist
Foundation
Company formed. Core brand, positioning and product architecture defined. Initial £100k investment.
Market validation
20 trainers interviewed, all validating Wellcast. Ongoing user research confirms demand for variety and personalisation.
Product build
Development team established and technical architecture finalised.
MVP build
Consumer app, dynamic discovery feed, Coach W framework, Fitness Halo, creator portal and business portal.
Preparing for beta
Apps built, creator onboarding and beta testing underway. September beta, ahead of the December launch.
06Creator partners
Real expertise.
Ready to reach further.
30 creators in progress and in the app: established names and specialist experts, with lead trainers already advising on the product.
955k followers
Alex Crockford
“I’ve built a global fitness community. Wellcast is a no-brainer, a place to reach new audiences, expand my ecosystem, and bring more people into everything I create.”
12.2k followers
Bahar Tafti
“I’ve created an incredibly dedicated tribe at my Barre studio in East London, and now I want to amplify that community beyond my studio. Wellcast gives me the visibility to make that happen.”
34k followers
Junior Raji
“You can grind for years on YouTube and still not be seen. Wellcast gives qualified creators like me a real chance to grow and be valued for what we do.”
5.7k followers
Nancy Best
“I’ve built a powerful in-person community with Ladies Who Crunch. Wellcast lets me take that same energy online, connecting with more women who share our spirit and values.”
14k followers
Corinne Naomi
“I’m not chasing algorithms, I’m building a community around my training approach. Wellcast helps me reach the right people, and grow without constant self-promotion.”
Creator partnerships and follower counts as presented in September 2026.Watch the trainer invitation
07Go to market
Start focused.
Scale with purpose.
A phased launch, from the UK to a global platform, bringing creators, content and audiences together.
September 2026Beta
November 2026Soft launch
December 2026Full launch
Phase 01Q4 2026 → 2027
Launch & learn.
UK · EU + US soft launch
46,600Projected paying subscribers at year-end
- Creators
- 30–50
- Content pieces
- 1,500+
- Year-end ARR
- £5.1m
- Year-end MRR
- £422k
- Marketing budget
- £1.75m
- Average CAC target
- £35–£30
Beta, soft launch and full launch. £500k angel round modelled in December 2026; £4m seed in July 2027.
Phase 022028
Expand & deepen.
US + EU full launch
81,300Projected paying subscribers at year-end
- Creators
- 100+
- Content pieces
- 5,000+
- Year-end ARR
- £7.7m
- Year-end MRR
- £642k
- Marketing budget
- £1.1m
- Average CAC target
- £26
Audience monetisation and sponsorships extend the core subscription model.
Phase 032029
Build the category.
Global
172,000Projected paying subscribers at year-end
- Creators
- 250+
- Content pieces
- 20,000+
- Year-end ARR
- £16m
- Year-end MRR
- £1.3m
- Marketing budget
- £9.1m
- Average CAC target
- £24
Nutrition, podcasts and health and fitness business intelligence. Potential Series A.
Brand awareness and performance,
working together.
01
Targeted digital
Campaigns built around age, location and interests.
02
Outdoor media
Visibility where our audience lives and works.
03
Creator influence
Built-in networks bring each creator’s audience.
04
Organic discovery
Referrals, social, Halo sharing and discovery loops.
All subscriber, revenue, spend and CAC figures are projections from the September 2026 plan.
08Business model
A fair share.
A scalable business.
A subscription marketplace. Users pay monthly or annually. Creators share in the value they create.
The financial outlook.
Model projections · GBP| Annual performance | 2027 | 2028 | 2029 |
|---|---|---|---|
| Revenue | £1.1m | £7.8m | £14.3m |
| Total expenses | £3.3m | £8.1m | £14m |
| Gross margin | 31% | 51% | 52% |
| Net profit margin | −197% | −2% | 2% |
Future revenue streams
Brand sponsorships
Paid takeovers from relevant brands.
Trend intelligence
Fitness trends and insights for industry players.
Audience monetisation
Anonymised audience data for advertisers.
09The network effect
Creators start the spark.
Wellcast amplifies it.
Creator-seeded acquisition, intelligent distribution and high retention.
- 01
Creators seed supply and demand.
Each trainer brings an existing audience, creating an initial base of users.
- 02
Recommendations build relevance.
Learning from user behaviour supports retention and cross-creator discovery.
- 03
Discovery distributes demand.
Demand from one creator benefits others. New trainers can gain visibility from day one.
- 04
Paid amplification accelerates growth.
High-signal creator traffic helps performance marketing find lookalike users, targeting lower acquisition costs.
- 05
Engagement compounds the effect.
More engagement. More data. Better recommendations. More views and creator earnings. More creators.
A proven platform mechanism.
Creator-led acquisition and algorithmic amplification: the model behind platforms such as TikTok, Spotify and YouTube.
10The co-founders
The experience
to make it happen.
Entrepreneurs and industry leaders with deep expertise in fitness, marketing and technology, built to scale and execute Wellcast’s vision.
CEO
Dr. Mitra Memarzia
Fitness industry expert in product strategy, content and creator ecosystems. Built content production from the ground up at OneFiit, the UK’s #1 fitness app.
Shaping Wellcast into a category-defining platform.
CMO
Gary Danks
App marketing and data expert. Founded and successfully exited Machine Advertising.
Architected Wellcast’s monetisation infrastructure and leads global growth.
CXO
James Saunders
Serial entrepreneur who has founded, scaled and successfully exited two companies. Expert in SaaS, revenue growth and exit strategy.
Driving operations and financial strategy.
CTO
Philip Jones
Cloud infrastructure and security expert. Built and scaled Attrax’s technical infrastructure.
Leading AI-driven personalisation and platform development.
11The investment
Built for the moment.
Ready for the next move.
£500kPre-seed investment round
£140kAlready invested by founders
£50kCommitted to the round
SEIS & EISQualified
December ’26Targeted first close
The bridge to seed.
Product built and market-ready. Beta in September 2026, with full launch planned for December.
- £500k funds launch to seed close, providing 9 months’ runway.
- £141k projected revenue brings total funding capacity to £741k.
- 8,900+ paying subscribers, £76k MRR and £0.9m ARR targeted at seed close.
- Approximately £330k for Phase 1 marketing at £30–£35 CAC.
- Positioned for a £4m seed round in 2027.
Use of funds.
Modelled gross spend · December 2026 – June 2027
| Allocation | Amount | % |
|---|---|---|
| Marketing & growth | £329,560 | 56.1% |
| People & operations | £97,923 | 16.7% |
| Content creators pool | £76,233 | 13.0% |
| Product & infrastructure | £53,851 | 9.2% |
| Legal, finance & admin | £16,200 | 2.8% |
| Contingency reserve | £13,851 | 2.4% |
| Total gross spend | £587,618 | 100% |
Deck allocations reproduced as supplied. Rounded percentages may not sum to 100%.
12Let’s talk
Fitness that
finds you.
The investment round is open.
We’d love to have a conversation.